My grandma started giving me coffee at the ripe age of 7 and after 20 years drinking various coffees, I can confidently say this one is by far the best I’ve ever come across. I’ve traveled all over Europe (recognizing they aren’t the only ones with good coffee, but it’s my only frame of reference and they’re better than the US) and nothing even came close to this. I’m usually someone who needs their coffee sweet, but this stuff is so good I find myself passing on the sugary creamers more often than not. I also used to love trying other brands, but now after having this, the bar is just too high that I had to stop because nothing would measure up and it just felt like a waste of money. Seriously, thank you to the founders of this brand and all its workers!! You're the reason why I start each day with a smile on my face and can power through an entire workday!